This piece of content caught my attention simply for the fact it was funny, showcased Melissa’s streaming, and her personality through her sense of humor. This content resonates with gamers, especially those who play first-person shooters and understand why exactly the video clip is funny. Since Melissa does not post too many clips of her gameplay or streams, this is also a nice way to include some of that content and promote her streams in a way that is not overt promotion. I highlighted this post because it is able to achieve many different things at once.
I chose this tweet because of the way it helps support Melissa’s brand, but also communicate and share with her followers. This image conveys to her followers not only her emotions, but also the fact she is a Star Wars fan; and she does so by using her sense of humor. It also reinforces the “nerdy” aspect of her brand. By sharing more about her interests, feelings, and demeanor, Melissa can increase intimacy and loyalty with her followers. Also, images generally draw more attention on Twitter than text. This is just one example of many memes and pictures Melissa posts to communicate one thing or another with her followers.
This post is an example of how Melissa’s posts, as mentioned before, can communicate more than just one thing wither her audience and multitask efficiently. Melissa often uses Twitter as her main form of communication with her followers about streams, events, and anything related to her gaming. This stream announcement is just an example of how she utilizes the platform. However, this tweet does more than that. Again, while it may not be the main purpose, the tweet also communicates that Melissa doesn’t like football. Additionally, if you are like her and have that in common, you can join her and watch her stream. Additionally, the all capitals conveys energy and excitement, and comes off as just a little quirky, which can make her seem more relatable and personable. It also conveys that she is excited to stream and interact with her followers, which is encourages them to go join the stream knowing it will make Melissa happy to see them.
Professional Uses of Social Media 