For my strategy, I have decided to create a social media plan for a video game content creator Melissa, AKA NuFo. The goal of this strategy is to help Melissa establish her brand, NuFo, on YouTube, which will also increase awareness of her brand as whole. I felt moving Melissa to YouTube was a necessary […]

Measurement methods: Twitter analytics to see the engagement, likes, views, and retweets on NuFo’s posts promoting her YouTube channel Google analytics to track searches of her name/brand and specifically YouTube channel Number of video views and comments on Youtube Numbers of shares of her YouTube videos Number of subscribers on YouTube and monthly subscriber growth […]

Through this project, I would like to help NuFo create a greater following, connection to those followers, and add an additional platform from which to create and interact with followers. As a brand and personality, Melissa is all about being genuine and creating a person within the industry her followers can basically become friends with. […]

For this piece of content, I chose an example of some frequent content Melissa may post throughout her initial promotion and subsequent “plugging” of her YouTube channel going forward. The image features a screen capture from her computer of a customized weapon from Counterstrike: Global Offensive, a popular game in the esports community. This post […]

For my strategy distribution plan and timeline I chose to modify Shields’ campaign grid to create a more broad plan for each platform. With each one, I outlined each platform’s planned type of content, what the content will focus on/aim to do, and specify how each one will work to achieve that goal. Because Melissa […]

Basic Principles ” Your followers got you where you are now ” Be a person first ” Be inclusive ” Relaxed ” Speak like you are 20 ” Understand the industry and terminology Voice and Tone Voice: Young and connected to the esports industry. Upbeat and relatable. Slightly nerdy but still the “cool gamer.” A […]

1. Employee Social Media Bill of Rights We here at NuFo recognize our employees’ right to use social media as a means of connection and communication to express themselves in their personal sphere. When it comes to social media usage by employees, our organization acknowledges the following rights: ” The right to access social media […]

Melissa’s social media is targeted to very specific groups. The largest descriptor of her primary audience comes down to one word-gamers. Her content is almost solely focused on her streaming, gaming content, and the events and competitions she attends. Because of this, her target audience mostly matches the demographic of gamers. Her primary audience consists […]

View this post on Instagram At that moment, I knew I fricked up. A post shared by Melissa (@mnufo) on Nov 15, 2016 at 8:22pm PST This piece of content caught my attention simply for the fact it was funny, showcased Melissa’s streaming, and her personality through her sense of humor. This content resonates with […]