For an aspirational competitor, I did some digging to find a social media personality I felt really fit with the brand Melissa is trying to achieve. I finally decided upon Chelsea (xminks), a professional gamer who makes a living playing games such as Call of Duty and streaming them on Twitch. Chelsea has nearly 68,000 […]

Melissa’s NuFo social media includes a Twitch (video game streaming website) with 11,800 favorites, an Instagram with 25,500 followers, and a Twitter with 34,700 followers. Her Instagram includes a good amount of her gaming life, but actually focuses more on her as a person, her sponsorships, and where she can give her followers a glimpse […]

For my strategy, I would like to create a social media plan for my interviewee, a video game content creator Melissa who goes by the name NuFo. After speaking with Melissa about her growing social media presence, and some of the strides she still wants to make, I feel this would be a great way […]